Over the years, many innocent lives have been lost to vehicular accidents on our roads due to unhealthy driving habits showcased by motorists.

It is in this wake that Nyatefe Radio in collaboration with the National Road Safety Authority, Driver and Vehicle Licensing Authority (DVLA), National Commission for Civic Education – KN, the Motor Traffic and Transport Directorate of Ghana Police Service – KN, Ghana National Fire Service – KN, National Ambulance Service – KN, and other stakeholders came up with the Finish Alive Campaign to sensitize and create awareness on road safety through on-air and on-field mechanics. 

The program which commenced with goodwill messages and safety tips from various executive heads, stakeholders, and chiefs was launched officially on Monday, December 20, 2021, on the airwaves of Nyatefe Radio. 

Present at the launch was Ch. Insp Vincent Amewovi – MTTD/GPS, ASO Zida Francis – GNFS, Mr. Prosper Afealetey – NCCE Director Ketu North, Snr EMT Michael Gordor Composer, Ms. Rebecca  Agblekey Mama Deza ‘19, and Mr. Emmanuel Gator – Dzodze Motor Riders Association. 

On his part, Chief Insp. Amewovi advised road users especially motor riders to be extra careful while plying the road and always wear their helmets, he also advised drivers to always strap on their seat belts when hitting the road. He further used the opportunity to educate the public on who is eligible to drive or ride. ‘’ according to the road traffic regulations, you must be 18 years and above to be able to attain a license (A) which permits you to ride motorbikes, for commercial drivers one must be 25 years and above to either get a license or be eligible to drive on our roads’’. 

They all took turns to educate and advise the public on road usage. ASO Zida Francis stressed switching off all electronic gadgets before stepping out of our various homes to avoid unforeseen occurrences. 

Ms. Rebecca Agblekey – Mama Deza ‘19 also urged motorists to take their time and study the road signs to avoid flouting traffic regulations and advised people who block these signs with billboards or cover them with either foreign items like posters to desist from such acts. 

Nyatefe Radio’s Finish Alive Campaign is a road safety campaign that aims to find solutions on how to make roads in the Ketu North Municipal and Ghana safe for all users with a continued discourse on why there are frequent road accidents across the country.

Activities to mark the campaign which commenced in mid-November and would coil through to January 2022 include on-air road safety tips, giving out stickers to drivers and motor riders across the municipality.

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